We were approached by a company that installs suspended ceilings in shopping centers, stores and industrial facilities. The company's website was a one-page landing page. Organic delivery was minimal, so the emphasis was placed on search advertising. The key quality score was low as all queries led to the same page. Therefore, the cost per click was high.
1. We will create separate landing pages for each product category
2. Optimized the content of each pageAs a result, the average cost of a click decreased from 15 to 3 UAH





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